Social Media & Paid Advertising
As the brand designer at PLAE, I was responsible for designing our digital marketing assets. I designed for paid and organic social, website “email catchers”, and email marketing pushes.
Email Marketing
Below are images of desktop and mobile “email catchers” I designed for PLAE. These were often A/B tested to determine the best way to interact with our customers.
One organic campaign I spearheaded was called “Tech of PLAE,” which aimed to educate our audience on the features and benefits of PLAE shoes, using email and social media to engage them. Pictured below is one of the emails I designed and the supporting
Instagram Story.
Below are two marketing emails designed to promote the new seasonal campaign. As a company that sold both kid and adult shoes, our audiences were split and our marketing approaches differed for the two groups. However, seasonal launches needed to be cohesive and support the over-arching theme.
