The primary logo is a wordmark designed with a whimsical but elegant typeface. The logomark is inspired by postage stamps, a nod to stationery’s primary mode of transportation. The branding is meant to evoke a warm and welcoming feeling. Brand photos should prioritize the method and process of letterpress. Action photos and detail photos demonstrate the artistic and manual sides to letterpress and represent the company’s founding ethos: business and art can co-exist.