Web Design for PLAE
As the brand designer for PLAE, many of responsibilities including creating imagery for the website: from updating the homepage features to support marketing initiatives to creating landing pages for specific products or collections, I strategized and designed assets to create a visually cohesive and user friendly web experience.
On the desktop below is an example of a home page feature I created. The highlights were regularly updated and A/B tested to get the best CTR. The two mobile pages are are examples of landing pages I designed that highlighted PLAE’s unique features.
PLAE’s web design and website content often focused on highlighting what made PLAE shoes different. Understanding how our product solved a problem in the customers’ lives encouraged them to purchase. I designed both pages below with the goal of educating the customer in an engaging and eye-catching way.
Below are images of desktop and mobile banners I created for PLAE’s marketing pushes.
